Over the past decade, digital marketing has become an essential tool used by businesses to widen reach and increase engagement with customers. Due to the digitalisation of everyday life and the rapid changes in consumer behaviour, spending on digital marketing has surpassed spending on traditional or offline marketing. This adoption of digital marketing methods is particularly advanced in the UK, the largest digital ad market in Europe and one of the world’s leading digital advertising spenders.
OCN London’s suite of Level 4 qualifications in Digital Marketing aim to develop learners’ knowledge and practical understanding of digital marketing to apply in the workplace. With a wide range of topics to choose from, learners are introduced to all the digital disciplines available to current and aspiring marketers today. The suite of qualifications consists of ten single-unit Awards, a Certificate and a Diploma.
These qualifications are designed for learners who:
- are looking to accelerate their professional career and want to further develop their skills
- are starting their career or making a career switch
- are entrepreneurs looking to develop additional skills to grow their business
Benefits of the Level 4 qualifications in Digital Marketing
- Professional qualifications that support career progression
- Learners can apply skills to any industry
- Easy to deliver for centres as the Awards are small in size and can be delivered year-round
- Complete flexibility for learners to achieve their qualification(s), either as a substantial programme of study from the outset, or as ‘bite-sized chunks’
Single-unit Awards available