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SUITE OF LEVEL 4 QUALIFICATIONS IN DIGITAL MARKETING


Date: Sunday 18 August 2019

Qualifications in digital marketing and related subject areas can equip professionals with the key skills required to excel in any industry today.

The Department for Education published a report in 2019 titled ‘No Longer Optional: Employer Demand for Digital’ which highlighted that ‘jobs requiring specific digital skills offer salaries 40% higher over non-digital jobs (£40,000 vs £28,600)’. This is due to the fact there is a digital skills shortage during a time when employer demand for such skills is at its highest. Consequently, those who possess such skills are highly valued by employers. 

OCN London’s suite of Level 4 qualifications in Digital Marketing aim to develop learners’ knowledge and practical understanding of digital marketing to apply in the workplace and to support their career progression. With a wide range of topics to choose from, learners get introduced to all the digital disciplines available to current and aspiring marketers today. The suite of qualifications consists of 10 single-unit Awards, a Certificate and a Diploma. This provides complete flexibility for learners to achieve their qualification(s), either as a substantial programme of study from the outset, or as ‘bite-sized chunks’.

Topics covered in the OCNLR Suite of Level 4 Qualifications in Digital Marketing include:

  • The Essentials of Digital Marketing
  • Digital Analytics
  • Marketing Fundamentals
  • Digital Marketing Planning
  • Online Customer Experience
  • Social Media Marketing
  • Search Engine Marketing
  • Content Marketing
  • Digital Advertising
  • Email Marketing Essentials

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