Gaming company Jagex wins the OCN London Impact Award for Inspiring Learning For All
This is the second year that OCN London has sponsored the Learning at Work Week Impact Awards which are organised by the Campaign for Learning. The competition attracts entries from organisations, both large and small, to showcase the innovative ways in which they encourage workplace learning amongst their employees during Learning at Work Week, held annually in May.
The winner of the Impact Award for ‘Inspiring Learning for All’, for the large companies category, was the gaming company Jagex, creators of the fantasy game Runescape. They organised a week jam packed full of activities with snappy title like ‘Pitches that stick’, ‘Courageous conversations’ and ‘Lunch ‘n learn’. Their target audience was people (described as mostly ‘introverts’) who would not normally become involved in learning, particularly staff in HR and finance. Their objectives were very clear: to change the perception of learning as being all about personal development, not just training. Imaginative incentives were used to encourage participation. Every time someone attended a session they received a token that could be used to enter for a raffle prize such as a helicopter flying session or being a zoo keeper for a day. What was impressive about this entry was the energy and creativity that went into activities and the way that some of the less extrovert employees were inspired to get involved in learning.
The runner up for this category was Global - one of the world’s leading media and entertainment groups and Europe’s largest radio company. Global hosted sessions to help colleagues develop new skills outside of their speciality, appreciate different learning preferences and overcome barriers such as lack of time and common location. The activities were delivered by peers and external partners, and were live streamed making them accessible to colleagues in based other locations. The feedback from colleagues was excellent - saying that they had been inspired, had fun and learned new skills.
Xero, runner up for the SME category, is an accounting software company with an HQ in New Zealand. They also wanted to attract people working remotely. Learning activities included advice around professional qualification opportunities, sales training and sharing best practice with others. A partnership with Milton Keynes College to deliver learning sessions proved popular.
OCN London’s Chief Executive Jacquie Mutter commented:
“What impressed me about this year’s winners was the imaginative way that they managed to create a sense of community amongst people, many of whom were spread geographically, including outside the UK. Another was the way they changed people’s perceptions about learning, from being all about training, to something much broader that developed the whole person. All winning entries scored highly on evaluation. “